Mitsuha Asuha, a popular model turned TV personality, joins a hot-spring travel shoot to expand her television career. The producer in charge is Sagawa, an overbearing older man with hopelessly outdated attitudes, and she despises him. Mitsuha is also secretly dating her young manager, a relationship known to only a few people at the company, but Sagawa has begun to suspect them. When they reach the inn, she is horrified to discover that she has been assigned to share a room with him. Her manager is too intimidated by the production hierarchy to object, and she tries to convince herself that nothing will happen. That night, Sagawa corners her and asks whether she and her manager are together. Afraid that exposure could ruin her position in the industry, Mitsuha is unable to resist as the man she hates coerces her into sex, making her discover a deeply masochistic side she never knew she had.